Dissertation Topic For Mba Marketing Jobs

Employee Job Satisfaction A Study at ICICI Prudential Life Insurance Co Ltd

Bynikhith PinMBA Assignments, MBA Dissertations, MBA HR Projects, MBA Projects

OBJECTIVES The main objective of this Employee Job Satisfaction A Study MBA HR Project at ICICI Prudential Life Insurance Co Ltd is to describe the various expectations that determine the satisfaction level of employee. To identify the factors concerning employee job satisfaction and to analyze and interpret the collected data. LIMITATIONS Due to the constraint(…)

Marketing plan to expand services in a private hospital and to be the provider of choice in the region

Bynikhith PinMBA Assignments, MBA Dissertations, MBA Projects

Marketing plan to expand services in a private hospital and to be the provider of choice in the region.-Analytical Business report Format-5000 words excluding references. The assignment is to construct an initial marketing plan, in the capacity of a newly created role of a marketing manager in a private healthcare organisation. The marketing manager reports(…)

Online Trading MBA Project

Bynikhith PinMBA Dissertations, MBA Projects

Subject of the Project: This Online Trading MBA Finance project is about the latest trend in trading through online networking that is taking the business world by storm. Online trading networking or simply put ‘networking on the net’ is fast becoming the easiest, fastest, very focused and a most effective means of growing your chain(…)

Analysis of the International Fashion Retail Brand

Bynikhith PinMBA Dissertations, MBA Projects

Executive Summary: This content of this presentation consists of analysis of the International fashion retail brand. This paper mainly focuses on the operational strategy technologies which are being adopted by fashion retail brand which makes them stay far ahead from competitors. The study was carried out on supply chain management and logistics management strategies of(…)

Total Quality Management Implementation in Manufacturing Industry

Bynikhith PinMBA Dissertations, MBA Projects

Total Quality Management is a new mantra in ever organization. It is defined involvement of all the employees in organization towards achieving quality product on a continual improvement basis. The present study was conducted in a cement industry in Hyderabad Viz. Maha Cements, Hyderabad. For collecting the data and input. One of the quality philosophy(…)

Impact of Currency Exchange Rate on the Stock Markets

Bynikhith PinMBA Dissertations, MBA Projects

Introduction In this chapter a brief overview of the background of the study is given. The readers will also find the research aim, objectives and the research question with which the present research is carried out. Limitations of the study were also given before ending up this chapter with the structure of the dissertation. Research(…)

CRM Questionnaire for Employees of Car Dealer Outlet

Bynikhith PinMBA Dissertations, MBA Projects

1) What is your Name and Designation? Ans: Krish. Sales Associate. 2) How many years of experience you have in 4 wheeler sales & Service? Ans: 2 Years. 3) From how long you are associated with Car Dealer Outlet? Ans: 1 Year. 4) What do you think of Attention paid by Management on feed back(…)

Latest MBA Finance HR Marketing Projects List

ByRaminMBA Dissertations, MBA Projects, MBA Seminar Topics

MBA PROJECTS: 1000 Projects provide academic guidance to students to complete their project requirements (summer projects, internships, assignments) on time. We provide academic guidance regarding the project report works whatever necessary. Sample Topics in Finance Report on Currency Derivatives Competitive Analysis of Trading Performance of mutual funds and its Awareness among the patrons in the(…)

Cultural Heritage MBA Study

ByRaminMBA Dissertations

Cultural heritage  According to UNESCO the heritage of each and every country is decided by the authors. Many researchers are defined the tourist terminology and rules of the heritage. In a country the heritage will improve the status. According to Hooper, culture can be described as the spiritual culture than the other countries.  Culture can(…)

Cross Cultural Travelers MBA Study

ByRaminMBA Dissertations

Here the tourism industry is increasing the globalization experience. Here there are various differences in describing the tourist behavior. A tourist will consider various barriers in order to visit the beautiful location. If a tourist crosses the borders, then it also crosses the limitations that are provided by the tourism development. Tourist will also bring(…)

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Looking for a DBA or PhD in business and management? Find out which fields of business research present most opportunities, according to course leaders.

In the words of Dr Valérie Sabatier, deputy director of the Doctoral School at Grenoble Ecole de Management in France, “What we knew several years ago doesn’t work anymore. We need new research and new models.”

Globalization, technological change, environmental concerns, social and political upheaval, the financial crisis of the end of last decade, and rising business school enrolments are all driving demand for business PhDs and DBAs across a spectrum of diverse, though interconnected topics. Here, course leaders identify five of the most in-demand areas of business research.

1. Managing technology & innovation

“Management of innovation and technology is of particular importance right now,” says Sabatier. “Questions about R&D, strategy and business models, and innovation are very important both from a theoretical and managerial point of view.”

What’s driving demand? Rapid and continuing change. “The world has changed so much and is evolving so quickly with new questions emerging all the time,” Sabatier says. Gillian Symon, director of PhD programs at the School of Management, Royal Holloway, University of London, adds: “The continuing rapid developments in social technologies that have revolutionized marketing, communications and organizational relationships make these topics vital.”

2. Resources management & sustainable development

Energy management, water management, and sustainable development are all identified among “the great ‘macro’ themes of the century” by Alessandro Binachi, DBA program thesis and research coordinator at European University’s Business School in Spain.

What’s driving demand? Quite simply, as Binachi says, “without solving [these issues] in the short term, life on Earth may become seriously jeopardized, or at least unpredictably complex.” 

3. Social entrepreneurship

Recent years have seen a growth in the number of MBAs in social entrepreneurship – and there are also opportunities in this field for PhD and DBA candidates. “Social entrepreneurship, business models for developing countries, but also frugal innovations are hot topics,” Sabatier says.

What’s driving demand? Social, economic and attitudinal change. Research in this field focuses on “how to create value for society, as well as value for profits and returns,” says Sabatier.

4. Corporate responsibility, ethics & accountability

Corporate social responsibility (CSR) has similarly been a ‘hot’ topic for some time now, but the course leaders say it remains a key priority for research. Binachi identifies ethical issues among the most pressing topics for business research today, while Symon says ‘Sustainability, responsibility and ethics’ is one of the six areas of research excellence being prioritized at Royal Holloway.

What’s driving demand? The impact of the financial crisis of 2008 onwards is still very much being felt, Symon says, meaning corporate responsibility, accountability and “assessing fair value accounting” remain very much at the top of the research agenda.

5. Accounting & finance

Finally, accounting and finance remain high-demand areas. As well as highlighting the link between accounting and accountability, Symon also predicts growing demand for models of accounting for intangible assets.

What’s driving demand? In addition to the broader pressures of social and economic change, increased enrolments in higher level business school programs. “With the boom in professional education, there are not enough professors at PhD level to teach in business schools,” Sabatier says. As a result, academics in the fields of accounting and finance - particularly corporate finance and markets - are in high demand, for both research and teaching positions. 

Of course these are by no means the only areas of opportunity. Symon also mentions war and global security and global labor standards as fields of business research likely to see growth, while Sabatier mentions healthcare in addition to the fields already covered.

Meanwhile Binachi emphasizes that beyond these overriding themes, each region and industry presents its own specific priorities and challenges. Finally, he points out that many of the concerns that kept business leaders awake a century or more ago remain just as pertinent and pressing today – including productivity, labor problems, cost containment and new products development.

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